Dunhuang Research Academy Brand

Dunhuang Research Academy Brand Key words: Guochao | Chinese fashion trend The Dunhuang Research Academy is a national institution in China responsible for overseeing Dunhuang Grottoes, which is a shrine of Buddhist art treasures, and a representative of the culture and arts of ancient China. And the Mogao Caves, a UNESCO World Heritage Site, is the best known among them, located near Dunhuang in Gansu, China. Leadjoy has entered into a licensing agreement for operating and marketing the Dunhuang Research Academy brand. We will dig into the Chinese cultural and artistic values of Dunhuang IP to set a new trend for “Guochao” (literally “Chinese fashion trend”).